May 2023 White-Labeled Client Letter

Helping Our Clients Create Positive Money Habits, Celebrate, and Buy-and-Hold (When the Alternative Seems so Much More Compelling)

From this Month’s Client Letter for Planning-Focused Financial Advisors

Did you know that only 33% of Americans have a written financial plan?

As professionals passionate about the positive impact of financial planning on individuals and families, this stat makes us cringe. So why don’t more people have a written financial plan? 

Though a complete answer would be multi-faceted, one factor is that people have been taught that personal finance feels bad. It is about restriction or brings up shame, guilt, or lost opportunities. 

Unfortunately, this doesn’t help. 

B.J. Fogg, a researcher at Stanford and the author of Tiny Habits: The Small Changes that Change Everything, tells us that people change most effectively by feeling good. Positive emotion is the change-maker, not negative emotion…(cont.)

…Successful personal finance has much to do with successful routines and habit formation. Contributing to your 401k is routine behavior. Regularly checking in on your spending and cash flow is a habit. Saving for goals like travel, a new home, college, or retirement requires intention, planning, and regular follow-through. Even scheduling and attending our regular financial planning meetings, like biannual checkups or trips to the dentist, is a habit that enables you to productively and proactively engage with your finances. 

And, you guessed it, creating and maintaining a written financial plan is a habit. Importantly, it’s a habit that you have invested in developing for the benefit of your current and future self. Go you! 

So how do we create more positive habits?

Continued in this month’s white-labeled client letter.

Remember, the client letters are yours to use, edit, and/or copy however you like as long as they are only directly mailed or emailed to your clients (no blogs or social media posts).

Your Cause is Righteous.

Photo by Francois Linde on Unsplash

Your white-labeled monthly client newsletter is linked below. Just click on the Dropbox link and download it from there. A whole bunch of disclosures is included at the bottom of this email, but I urge you to follow these simple guardrails:

1. You are welcome to change, alter, snip, and edit the document as you see fit. If you like one sentence, copy it and put it into your own newsletter. If you like the whole thing. Use the whole thing. It’s yours!

2. Put everything under your name. My name or the name of this newsletter is not to be sent to any of your clients.

3. Should you decide to use any or all verbiage from the newsletter in communication with your clients you are liable for its usage with your clients and responsible to verify its suitability and accuracy.

4. The newsletter is for emailing or mailing to your clients and prospects only. It is not to be posted on your blog as a blog post, nor should it be posted anywhere that can be googled.

Feel free to email me with any questions!